Unknown Beauty Brand

“Streetwear & Self-care”

Unknown Beauty is a clothing brand that is about more than just looking good. It is about feeling good in the clothing. Everyone has immense beauty, inside or outside, and Unknown Beauty wants to remind people of that. Bringing out the wonderful parts of each individual is the brand’s goal. In other words, finding your Unknown Beauty.

Unknown Beauty is a self-initiated clothing brand that I built from the ground up. It allowed me to explore design through a multidisciplinary lens.

I led every aspect of the brand’s creation, from designing the full apparel range and developing the website to crafting all visual touchpoints, including packaging and social media content. I planned and directed photoshoots for the products and shaped the visual language. For the logo, I wanted a bold symbol that was versatile enough to use in various ways on clothing and other areas. The question mark stands for unknown, and the heart stands for beauty, though it was fun to hear how everyone who encountered the brand interpreted the logo in their own unique ways. As word spread, people in the right places heard about the brand's goal and wanted to promote my work. I was able to partner with a mental health institution as well as go to mental health events to sell the clothes and spread the message. This project taught me a lot. From many different media and design skills to working with people and managing different aspects of a business. I learned that if I put my mind to it, I can do big things. Even with all the hardship and stress, this project really helped me learn things I wouldn't have otherwise about design, business, and life in general. I am very proud of this project, and it reflects my ability to build a brand holistically, balancing concept, craft, and consistency across both digital and physical platforms.