Ozark Trail

Ozark Trail is Walmart's outdoor equipment brand. They offer a wide range of products for camping, hiking, and other outdoor activities. The brand aims to provide quality outdoor gear at affordable prices, catering to outdoor enthusiasts of all experience levels.

The goal of this project was to revamp Ozark Trail’s brand design system to capture more of the interest of their target audience. By introducing new shapes and tweaking the existing colour palette, the brand was taken from a visually generic beginner brand to an eye-catching yet affordable outdoor equipment brand for everyone, from beginners to seasoned veterans of the outdoors.