Hexed Brand

Hexed, the streetwear and skate brand, is defined by a set of core values that reflect its commitment to authenticity, passion, and social consciousness. With an unwavering dedication to individuality and self-expression, Hexed celebrates the unique style and identity of action sports enthusiasts. The brand advocates for positive change within the community and beyond, championing inclusivity and empowerment for all. Bold and fearless in its approach, Hexed inspires individuals to push boundaries and embrace their true selves with confidence.

The Hexed project involved a full-scale branding execution, from concept development to final brand rollout. I began with in-depth research into skate culture and contemporary streetwear trends to ensure the brand resonated authentically with its target audience. Drawing from Hexed’s core values, individuality, boldness, and social consciousness, I developed a complete visual identity system, including logo design, typography, colour palette, and brand tone. The result is a cohesive brand presence that captures Hexed’s rebellious spirit and connects meaningfully with the action sports community.