Coyote Bikes

Coyote Bikes

Project details

Project Year:
2023
Client:
Coyote Bikes
Services:
Branding Design
Illustration

About the project

Coyote Bikes is a bold and performance-driven mountain bike brand that channels the agility and spirit of its namesake. Building bikes that thrive in rugged, unforgiving terrain, Coyote Bikes has quickly earned a reputation for quality craftsmanship and technical innovation. Their lineup, spanning downhill, enduro, and dirt jump models, is built for riders who live for the challenge and connection that only the trail can offer. With a strong focus on sustainability and community, Coyote Bikes stands out as a brand that not only builds bikes but also builds a lifestyle rooted in adventure and respect for the wild.

Project execution

The design of the Coyote Bikes brand was driven by a desire to capture the raw energy and untamed spirit of mountain biking. Drawing inspiration from the coyote’s adaptability and fierce independence, the visual identity balances elements of the great outdoors with clean, modern design to reflect both the wildness of the trail and the precision of performance engineering. A mascot that stands out, bold iconography, and dynamic imagery create a cohesive system that speaks to seasoned riders and newcomers alike. Every design choice was made to communicate strength, motion, and a deep connection to nature, resulting in a brand that feels both fearless and grounded.

Design Gallery

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