Coyote Bikes

Coyote Bikes is a bold and performance-driven mountain bike brand that channels the agility and spirit of its namesake. Building bikes that thrive in rugged, unforgiving terrain, Coyote Bikes has a reputation for quality craftsmanship and technical innovation. Their lineup, spanning downhill, enduro, and dirt jump models, is built for riders who live for the challenge and connection that only the trail can offer. With a strong focus on sustainability and community, Coyote Bikes stands out as a brand that not only builds bikes but also builds a lifestyle rooted in adventure and respect for the wild.

The goal of this project was to create a unique branding system for Coyote Bikes that stands out within the mountain bike industry. Bringing together the wild, gritty, outdoor spirit of the brand with their values of precision and top-notch engineering was a great challenge.

Using stars, the moon, and trees in the branding brings in the outdoor aspect. The coyote mascot is a big part of the brand identity, so having that visually represented was a must. The colour scheme, clean lines, and italic wordmark all reflect the speed and precision engineering aspect of the brand. The design of the Coyote Bikes brand was driven by a desire to capture the raw energy and spirit of mountain biking. The organic and untamable outdoors side by side with cutting-edge tech and sleek, modern design.